Hannah Fredenberg

Built layout & refined copy for brand-new Bio-Sourced landing page for Momentum:

At Momentum, we’re not just innovating for today—we’re shaping a sustainable future where every material, design, and decision contributes to a brighter tomorrow.
Guided by this purpose—for both product and process—our bio-sourced textiles and wallcoverings embody this commitment. Each collection is unique yet shares a common thread: crafted with bio-sourced ingredients from rapidly renewable resources like corn, wood, cotton, wool, and algae. . .[cont]

Celestial Radiance

In 2025, the sky is no longer the limit—travelers seek experiences that transcend the ordinary, inside and out.

As the call for renewal rises in 2025, natural phenomena tourism and wellness retreats are surging, driven by a deeper desire for connection—to nature, the universe, and the self. According to Travel Daily News, destinations like Dark Sky Parks, Northern Lights excursions, and bioluminescent shores are drawing visitors eager for awe-inspiring, restorative experiences. . .[cont]

Created email (corresponding with trend layout I added to our Hospitality landing page) and chose from pre-selected textile/wallcoverings from layout to incorporate into email. (open pdf to see layout)

Created email (corresponding with trend layout I added to our Healthcare landing page) and chose from pre-selected textile/wallcoverings from layout to incorporate into email. (open pdf to see layout)

Wrote project profile for Momentum's work at Sheraton San Diego Hotel & Marina.

Nestled along San Diego's vibrant waterfront, the reimagined Marina Tower at Sheraton San Diego Hotel & Marina masterfully intertwines the natural beauty of the bay with the refined comforts of modern hospitality. Under the visionary guidance of ForrestPerkins, the comprehensive renovation draws inspiration from the serene marina and dynamic coastal landscapes, resulting in an ambiance that is both elegant and rejuvenating.
Momentum products helped shape the Marina Tower’s refreshed look. . .[cont]

If walls could talk, Rebecca Moses’ debut with Momentum would make a runway-worthy statement—bold, feminine, and unapologetically expressive. Renowned for her fashion illustration career, Moses now brings her iconic artistry to her first-ever wallcovering collection with Momentum, blending timeless designs with a trendsetting edge and captivating color palettes. . .[cont]

Wrote story-like email introducing our avant-garde collection with Rebecca Moses--matched story-line of a created flipbook created--links drive to appropriate pages of that flipbook created for Momentum Textiles.

*Created brand-new Digital Wallcovering Art Gallery landing page for Momentum Textiles & Wallcovering - copy & uploading of all DAM images.

*Created brand-new Drapery landing page for Momentum Textiles & Wallcovering.

LIGHT AND LUXURY, RENEWED
Drapery, Sheers, and Blackout Curtains Crafted for Serene, Inspiring Spaces

Transform interiors into restorative sanctuaries with window treatments that balance light, texture, and exquisite palettes. From luminous sheers to grounding drapery and functional blackout curtains, each layer is thoughtfully crafted to enhance any space with elegance, poise, and purposeful design. . .[cont.]

Wrote copy for Momentum Textiles' copy for B2B partner, Material Bank:

For designers thinking outside the box, Momentum’s Digital Wallcovering Creations offers limitless creative freedom, flexibility, and advanced printing technology. The library includes ARTIST DESIGNS featuring works by NeoCon award-winning Yinka Ilori, fashion illustrator Rebecca Moses, New York-based muralists En Viu, and creators Shantell Martin and Sina Pearson; STUDIO DESIGNS crafted in-house, ranging from mid-century modern patterns to striking biophilic panels..[cont]

-Redesigned/rewrote/added to this subcategory landing page for Momentum Textiles & Wallcovering website:

ARTIST DESIGNS

Transform your interiors with wallcoverings by world-renowned artists, each of whom has partnered with Momentum to bring their creative work to life. Expressive in color, pattern, and backstory, these exclusive designs create a unique impact in any setting. . .[cont]

Created first-ever page of Resources for Momentum Textiles.

Knowledge & Insights

Stay informed and up to date with In the Moment—your comprehensive source for Momentum company news, industry insights, press coverage, and educational resources. From CEUs for Architects and Designers to seasonal launch brochures and design trend overviews, this platform is designed to keep you equipped with the knowledge and tools you need to excel in your next commercial project. . .[cont]

Created landing page for our collaboration with Yinka Ilori. First part was pre-written by Yinka and Creative team; I created copy for the Wallcovering, Textile, and Spotlight brochure modules to accompany.

Wrote end-of-year email that featured our top-read blog posts (also all written by me) as determined by Google Analytics metrics

As design reinvents itself time and time again, what’s old becomes new. This season, we're embracing a “more is more” approach with a dynamic, opulent aesthetic—an artful fusion of nostalgia and unapologetically modern flair, filled with intricate, unexpected details.

Drawing inspiration from bold maximalism, meta-classical elements, and hints of dreamy color-shifting shades and dark disco-era sparkle, this new direction captures both a craving for luxury and a return to timeless motifs. Through...[cont.]