Hannah Fredenberg

Wrote all brochure copy highlighting Momentum's "Wellness Suite" collection for NeoCon Judging Awards

wrote all copy for the Michael Ford x Momentum collection flipbook, being formally submitted for NeoCon 2026 Judging awards.

Shaped by Many:
The Michael Ford Collection
An exploration of rhythm, identity, and cultural voice, the Michael Ford Collection brings together influences across music, architecture, and community. Shaped by the work of architect, educator, and Hip Hop By Design™ founder Michael Ford, FAIA, NOMA, NCARB, the collection translates ideas into material through rhythmic textiles and wallcoverings designed for connection, craft, and collective expression— capturing. . .[cont]

Wrote copy for Michael Ford designer page (a collaborator for Momentum)

Rhythm, Culture, and Collective Creativity
Momentum explores the “liquid architecture” of hip hop in its collaboration with Michael Ford—architect, educator, and founder of Hip Hop By Design™. Inspired by Ford’s work with young people across the country. . .[cont]

Wrote/helped substantially concept-out branded copywriting for Momentum's NeoCon 2026 showroom/collab.

Shaped by Man
Our 2026 NeoCon Message
This year, our NeoCon showroom unfolds as a series of compositions shaped by sound, movement, and a shared language of design. Shaped by Many explores how different influences come into alignment — where texture and tone act as a medium for storytelling, forming spaces that resonate and restore. [cont, full page]

Asked to write description of a NeoCon 2026 Workshop for Momentum and co-collaborator/designer Michael Ford (featured on NeoCon website page under "Tours/Workshops")

Wrote landing page introducing B+N partnership + B+N product offerings, with Fortina being the sole product for April 2026.

A New Chapter in Design Integration
With B+N Industries now part of Momentum, designers can shape more cohesive environments—connecting surfaces, structure, and space through a unified design approach.
From textiles and wallcoverings to acoustics—and now architectural systems—this integration expands what’s possible, bringing greater continuity, flexibility, and design confidence to both interior and exterior environments...[cont.]

If walls could talk, they’d speak to performance first—with design close behind and built in.

Today’s commercial walls are expected to do more than ever: withstand impact, frequent cleaning, and heavy traffic while still supporting warmth, texture, and design continuity. The most successful interiors achieve this through layered wall solutions rather than a one-material approach. . .[cont.]

Wrote full landing page to highlight new woven performance wallcovering, wall protection, coated textiles, and more.

Wrote cohesive branding story for print postcards for our new performance wallcovering collection launch
(6,000 launch postcards [memo orders] ordered + 100 additional launch postcards for sales kits [1 per sales rep]

As interiors evolve toward warmer minimalism and more intentional living, acoustic comfort has become a foundational layer of design. Once treated as a technical requirement, sound is now part of the sensory experience—shaping how a space feels, supports wellbeing, and functions day to day.

Across workplace, healthcare, education, and hospitality environments, designers are addressing a common challenge: spaces that look calm but feel overstimulating. The solution isn’t silence; it’s balance. This functional shift aligns with WGSN-led design themes around quiet luxury. . .[cont]

Wrote all copy for new landing page on Autex offerings/partnership with Momentum Textiles & Wallcovering

Design just got faster, smarter, and more seamless.
Momentum is now live in Configura’s Materials Database, bringing our expansive library of 600+ commercial-grade textiles directly into CET Commercial Interiors and related platforms like Spec, Aline, and Stage.
Designers, dealers, and furniture manufacturers can now visualize our upholstery with remarkable accuracy—seeing true color, texture, and finish directly on-screen. The result: faster workflows, consistent specifications, and complete...

Wrote & concepted the micro trends of Momentum's "Idyllwild in Wonderland" 2025 BDNY booth display.

If we had a design world of our own, everything would be beautiful nonsense—crafted with intention and a touch of creative madness.

This year at BDNY, our Idyllwild in Wonderland booth transforms the surreal into the sophisticated—where fantasy meets function and elegance embraces eccentricity. Drawing from global design movements, tactile storytelling, and the nostalgic whimsy of childhood imagination, our 2025 hospitality vision finds beauty in duality. . .[cont]

Imagine a workplace campus where every setting supports a different way of working. Conceived by designer Ellie Moser and rooted in a Southern California state of mind, the Idyllwild Collection redefines the office as five distinct neighborhoods—quiet enclaves for focus, open zones for collaboration, and everything in between. Each textile nurtures individuality, comfort, and community as the workplace evolves from obligation to experience. . .[cont.]

What if the indoors could mirror the calm of the outdoors? That question guided Momentum’s collaboration with Anastasija Lesjak and Martin Lesjak of 13&9 Design and physicist Dr. Richard Taylor of Fractals Research. Together, we translated nature’s stress-reducing fractal patterns into the Renaturation Collection. . .[cont.]